Maximizing your value proposition
The Challenge: Companies are not always clear which product/service attributes are most valued by consumers. The design of the product / service value offer and its pricing are not always coherent with each other. Overpricing for less relevant attributes or leaving revenue on the table are very common outcomes.
Our Solution: Based on a few questions to target customers, our tool maps the product / service attributes, how do they stack vs. competition and how are they valued and perceived by your customers. This will allow the correct pricing strategy, yielding a stronger position vs. competition.
Our Solution: Based on a few questions to target customers, our tool maps the product / service attributes, how do they stack vs. competition and how are they valued and perceived by your customers. This will allow the correct pricing strategy, yielding a stronger position vs. competition.