What we do
Analytical tools for Pricing with Confidence
In a world with ever-increasing data availability, pricing and product decisions are still mostly done using a cost-plus approach or competitive benchmark, with no consideration for customer insights.Gathering and analyzing the right customer data and inputs to support pricing decisions can be complex and costly – and this is where we come in!
We leveraged our extensive expertise in Revenue Management, spanning brand/portfolio, pricing and promotions to design solutions for insights-based pricing decisions.
Our cloud-based, easy-to-use tools distill data and insights on how much customers are willing to pay, as well as measure the value perception of products/services so you can set your pricing strategy with utmost confidence.
Who we Are
Our purpose
Enabling Pricing with Confidence. We achieve this through industry-leading knowledge and analytical tools.
Our team
Professionals with 20+ years of experience, from different industries and disciplines.
CPG, consultancy, tech, software, B2B are some of the industries the founders have practical working experience.
Our background
Pricing, revenue management, marketing, sales, software development and market research.
Our team brings to the table decades of experience and expertise to deliver the customer-centric solutions.